Career Opportunity
Digital Marketing Specialist – Remote B2B SaaS
Location
Oakland, CA
Salary
$50,000 - $70,000
Job Reference
53224
Digital Marketing Specialist
The Digital Marketing Specialist will be responsible for assisting in marketing campaigns and online marketing activities to drive brand awareness and generate leads. They will help plan and implement digital marketing and communication strategies across multiple online channels such as website, social media, paid search, SEO, and email.
Duties include the following:
- Contribute to the implementation of marketing strategies to increase visibility & brand awareness
- Analyze & optimize day-to-day operations of digital ads & Paid Search campaigns including keyword development, campaign optimization, display, and Google Analytics
- Publishing and monitoring digital marketing content online
- Assisting with creating & implementing email marketing campaigns
- Building, maintaining, & monitoring social media platforms/presence
- Identifying trends & insights to optimize spend and performance
- Collaborating with & supporting sales, client success, & product verticals
- Collaborating with agencies and other vendor partners
Qualifications/Skills:
- Market research and analysis
- Search Engine Optimization (SEO)
- Social paid advertising
- Data analysis
- Social media marketing
- Content & email marketing
- Copywriting experience
- Knowledge of AdWords preferred
Education & Experience Requirements
- Bachelor’s degree in marketing or related field
- 2-4 years in digital marketing or marketing role
Salary
Bonus
Healthcare Benefits
Retirement
PTO + Sick Days
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