Director, Marketing – Multisite Retail Healthcare

A dynamic, growing, multisite retail healthcare provider has asked HireneXus to find a tactical Marketing leader. The position will be responsible for attracting new patients, and retaining / re-activating existing patients through development and implementation of a strategic marketing plan. The candidate will also have experience measuring the ROI of different marketing activities. Strong communication, project management, strategic thinking, creativity, and organizational skills are essential.

Key Responsibilities:

• Develop and execute a comprehensive marketing plan with clear goals, objectives, and analytical frameworks to drive growth and profitability.
• Lead both direct-to-consumer and business-to-business client acquisition and retention efforts.
• Measure the ROI of various marketing activities and use insights to shape future strategies.
• Execute online marketing initiatives, including social media optimization and management.
• Support and enhance the company’s local reputation as part of a broader reputation management strategy.
• Actively improve current marketing processes and establish day-to-day activities that align with strategic goals.
• Collaborate with center leaders to develop and implement local marketing strategies and plans.
• Drive cross-referral opportunities through strategic marketing initiatives.
• Play a key role in integrating acquired practices, focusing on branding, marketing, and communication efforts.
• Conduct competitive analysis to differentiate the company’s features and benefits.
• Set and meet aggressive timelines for all marketing initiatives.
• Manage and direct third-party vendors to ensure the timely and successful delivery of marketing projects.

Qualifications:

• Minimum of 7 years of professional marketing experience.
• Direct-to-consumer healthcare marketing experience is essential.
• Strong proficiency in Microsoft Office Suite.
• Exceptional project management skills with a results-focused approach.
• Proven ability to build and maintain successful professional networks and relationships with key leaders and stakeholders.
• Experience managing vendors and external suppliers.
• Highly organized with the ability to communicate complex concepts concisely.
• Strong analytical and problem-solving abilities.
• Demonstrated flexibility and resilience in a high-pressure environment with changing priorities, working independently and within a team.
• Excellent verbal and written communication skills in English.

Education:

• A Bachelor’s degree in Marketing, Business, Economics, or a related field is preferred.
• An MBA is highly desirable.

Compensation:
The company offers a competitive compensation package, including a base salary and performance-related incentives, commensurate with the importance of this position.

IND123

Director, Marketing

A dynamic, growing, multisite retail healthcare provider has asked HireneXus to find a tactical Marketing leader. The position will be responsible for attracting new patients, and retaining / re-activating existing patients through development and implementation of a strategic marketing plan. The candidate will also have experience measuring the ROI of different marketing activities. Strong communication, project management, strategic thinking, creativity, and organizational skills are essential.

Responsibilities:

• Execution of a strategic marketing plan complete with goals, objectives, and analytical systems, driving growth and profitability
• Lead all client acquisition and client retention efforts, direct to consumer and business to business
• Measure ROI of different marketing activities and craft future marketing strategy based on results
• Execution of online marketing strategy including social channel optimization and management
• Supporting the company’s reputation in the community as part of an overall reputation management program at the local level
• Be hands on in establishing day-to-day activities in order to enhance / improve the current marketing processes
• Assist center leaders in developing local marketing strategy and tactics, including development of marketing plans
• Drive cross-referrals through strategic marketing initiatives
• Play a lead role in integration of acquired practices: branding, marketing, and communication
• Competitive analysis to provide features and benefits differentiation
• Establish and meet aggressive timelines for initiatives
• Effectively direct and manage third party suppliers to meet aggressive deadlines

Qualifications:

• Minimum of 7 years of professional marketing experience
• Direct to consumer Healthcare experience is essential
• Good working knowledge of Microsoft Office Products
• Strong project management skills with effective results focus
• Skilled in building and maintaining successful professional networks and relationships with key leaders and stakeholders across the organization
• Experience managing vendors is required
• Organized and able to communicate complicated concepts in a concise fashion
• Strong analytical and problem solving skills
• Proven ability to be flexible and work hard, both independently and in a team environment, in a high pressure on-call environment with changing priorities
• Excellent English oral and written communication skills

Education: An undergraduate degree in marketing, business or economics is preferred. An MBA is highly desirable.

Compensation: Commensurate with the importance of this position, the company will provide an excellent compensation package including base salary and performance-related incentives.

Bachelor’s Degree