Career Opportunity

Sr. Director of Paid Search

Key Responsibilities

Strategic Paid Search Planning

Develop and implement comprehensive, long-term paid search strategies aligned with overarching business goals.
Define KPIs and monitor campaign performance to drive measurable outcomes.

Data Analysis & Insight Generation

Leverage advanced analytical skills to interpret performance data and derive actionable insights.
Align findings with business objectives and inform optimization strategies.

Stakeholder Engagement & Communication

Present strategic roadmaps, performance results, and tactical plans to senior leadership and cross-functional teams.
Foster collaboration across internal departments and maintain transparent communication.

Campaign Financial Management

Lead paid search budget planning, forecasting, and pacing.
Ensure campaigns are optimized for maximum return on investment within budget constraints.

Creative Strategy & Asset Development

Guide the strategic vision for paid search creative assets.
Promote a test-and-learn approach to asset development and performance scaling.

Testing & Experimentation Oversight

Oversee the development and execution of test plans in collaboration with internal partners.
Champion innovation through structured experimentation and performance evaluation.

Process Optimization

Identify and implement process improvements to streamline operations and enhance team efficiency.

Operational Leadership & Issue Resolution

Act as the escalation point for daily challenges and ensure timely resolution.
Provide support and guidance to ensure seamless campaign execution.

Business Growth & Innovation

Drive growth through thought leadership, introducing new ideas and strategies to improve performance, efficiency, and scale.
Stay ahead of industry trends and continually evolve the search strategy.

Platform & Vendor Management

Maintain strong relationships with advertising platform partners.
Leverage new tools, betas, and platform updates to enhance campaign effectiveness and improve account quality scores.

Handling Complexity

Confidently manage intricate paid search ecosystems, including multiple accounts and extensive keyword portfolios.
Prioritize initiatives effectively in fast-paced, high-volume environments.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred)
10+ years of experience in marketing, including performance and/or brand marketing
Minimum of 5 years in a strategic leadership role
Proven ability to drive growth, exceed KPIs, and align marketing efforts with business goals
Strong analytical, strategic thinking, and problem-solving capabilities
Exceptional communication and stakeholder management skills
Deep understanding of digital marketing platforms, including paid search and emerging technologies

Preferred Qualifications

Master’s degree in a related field
Experience working with SAP Commerce Cloud (Hybris)
Solid understanding of SEO principles and digital marketing best practices

Preferred Certifications

Google Ads Search Certification
Google Analytics Certification
Google Search Ads 360 Certification
Microsoft Ads Certification
AI-Powered Performance Ads Certification
AI-Powered Shopping Ads Certification

#LI-NS1
IND123

Job Responsibilities

Senior Director of Paid Search

Job Title: Senior Director of Paid Search

Location: Chicago / Remote

Job Type: Full Time

I am working with a growing aftermarket automotive group that is hiring a full-time Senior Director of Paid Marketing.

Key Responsibilities:

Paid Search Strategic Planning: Develop long-term execution plans that align with business objectives. Implement these plans and track key performance indicators (KPIs) to measure success.
Paid Search Data Analysis: Demonstrate analytical skills to extract meaningful insights from data. Relate these insights back to business goals and identify actionable recommendations.
Stakeholder Communication: Effectively present strategic and tactical plans to leadership, cross functional partners and internal teams. Build strong relationships with all teams and maintain open communication.
Paid Search Financial Management: Oversee forecasting, budgeting, and pacing for search campaigns. Ensure efficient allocation of resources and optimize campaign performance within budget constraints.
Asset Creation: Support the team in the strategic vision of all paid search asset creation with a test/learn/scale mindset
Testing Oversight: Ensure testing plans are implemented and work closely with the cross functional teams on test development.
Process Improvement: Identify opportunities to streamline workflows and improve efficiency within the team.
Escalation Point: Serve as the point of contact for day-to-day issues and challenges.
Growing existing business: Presenting new ideas and approaches to the internal teams providing thought leadership to drive new and innovative ways to improve efficiency and volume
Platform lead: Maintain strong relationships with platform partners to improve account quality score, adopt new features and betas, and continually innovate their approach to maximize results
Comfortable with complexity: Senior Directors are highly familiar with complex Paid Search structures that span multiple accounts and thousands of keywords. They can quickly cut through the clutter and make sense of what needs to be prioritized

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred)
10+ years of experience in marketing, performance marketing, and or brand marketing, with at least 5 years in a leadership role
Proven track record of driving growth and achieving business objectives
Strong analytical and problem-solving skills
Excellent communication and interpersonal skills
Ability to think strategically and execute tactically
Experience with digital marketing, social media, and emerging marketing technologies

Preferred Qualifications:

Master’s degree in a related field
Experience with SAP Commerce Cloud (Hybris) a plus
Knowledge of SEO and digital marketing principles

Preferred Certifications:

Google Ads Search Certification
Google Analytics Certification
Google Search Ads 360 Certification
Microsoft Ads Certification
AI Powered Performance Ads
AI Powered Shopping Ads Certification

#LI-DNI #LI-NS1

Education and Experience

Knowledge and Skill Requirements

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Senior Director of Paid Search Job Title: Senior Director of Paid Search Location: Chicago / Remote Job Type: Full Time I am working with a growing aftermarket automotive group that is hiring a full-time Senior Director of Paid Marketing. Job Summary: The Senior Direct ....

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