Brand Manager-CPG

Brand Manager-CPG

Responsibilities:

• Manage brand portfolios to maximize long-term sales and profit; develop and execute portfolio strategy to build long-term brand health.
• Accountable for developing the Global brand position, innovation and communication strategies for all products (within a brand) to build consumer demand and market share.
• Brand manager will develop marketing (5P) programs and brand strategy & management for existing brand and new product launches within their brand. Provide the vision, mission, goals and strategies by taking brand ownership. Responsible for New Product Launches within your Brand - Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Manage and provide creative direction to both internal and external agencies, with focus on content marketing for digital, website, social media and PR.
• Lead creative development and associated agencies. Oversee marketing and advertising activities to ensure consistency with brand strategy. Responsible for brand standards and design language and ensures consistency with brand positioning.
• Brand manager is responsible for the planning and coordination of the marketing and promotional campaigns for assigned product lines. Assists with Coordinate campaigns with retail marketing, sales, digital and e-commerce teams for integrated brand communication plans.
• For assigned products, oversees implementation of brand plans, including:
• Preparation of all promotional materials, as needed, Sales literature, Client brochures, Mailings, Print advertisements, Website updates (all Channels), Digital, Social media, Broadcast, Store imaging and descriptions
• Coordination of printed packaging material for production
• Works with market research agency to analyze market trends and competitive trends and provides recommendations based on key learnings and execute actionable steps.
• Trend Savviness must stay on top of industry trends.
• Assists and participates in annual brand planning and budget process to set a fully integrated marketing plan utilizing the full marketing mix of advertising promotions and trade. Work with Market Director to maintain / track annual budgets for appropriate segments/ markets
• Be familiar with managing all lines of the P&L statement.
• Presents status update on overall business to Market Director on a quarterly basis.
• Will be expected to act as the brand ambassador for various brands including the training and education on products. Will train customer service on new products.
• Attends tradeshows as needed
• Perform other assigned duties as may be required in meeting company objectives
• Communicate effectively with other departments within the organization and function within a team environment.
• Brand manager will provide leadership to Associate brand managers

Requirements:

• Bachelor's degree 5 years of marketing experience
• Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast paced environment.
• Entrepreneurial Mindset is mandatory.
• Strong experience using MS Office Suite including, Excel, Power Point, etc.
• A Master's Degree and/or Master's of Business Administration is a plus
• Animal health industry experience or Companion animal/Equine background a plus.
• DVM degree a plus.
• Sales and Marketing experience in a CPG organization
• International or Global Development Experience

WHAT CANDIDATES SAY ABOUT THIS RECRUITER:

Very professional, flexible on my schedule, perfect follow up & spoke very professionally. Great over all service!

Larry, Sales Manager in the Chicago Area