Brand Manager-CPG

  • 51171
  • 04 Dec 2018
  • Lancaster, SC
  • Sales & Business Dev
  • $80,000 - $120,000
  • Jeremy Romero

Job Description

Brand Manager-CPG


  • Manage brand portfolios to maximize long-term sales and profit; develop and execute portfolio strategy to build long-term brand health.
  • Accountable for developing the Global brand position, innovation and communication strategies for all products (within a brand) to build consumer demand and market share.
  • Brand manager will develop marketing (5P) programs and brand strategy & management for existing brand and new product launches within their brand. Provide the vision, mission, goals and strategies by taking brand ownership. Responsible for New Product Launches within your Brand - Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Manage and provide creative direction to both internal and external agencies, with focus on content marketing for digital, website, social media and PR.
  • Lead creative development and associated agencies. Oversee marketing and advertising activities to ensure consistency with brand strategy. Responsible for brand standards and design language and ensures consistency with brand positioning.
  • Brand manager is responsible for the planning and coordination of the marketing and promotional campaigns for assigned product lines. Assists with Coordinate campaigns with retail marketing, sales, digital and e-commerce teams for integrated brand communication plans.
  • For assigned products, oversees implementation of brand plans, including:
  • Preparation of all promotional materials, as needed, Sales literature, Client brochures, Mailings, Print advertisements, Website updates (all Channels), Digital, Social media, Broadcast, Store imaging and descriptions
  • Coordination of printed packaging material for production
  • Works with market research agency to analyze market trends and competitive trends and provides recommendations based on key learnings and execute actionable steps.
  • Trend Savviness must stay on top of industry trends.
  • Assists and participates in annual brand planning and budget process to set a fully integrated marketing plan utilizing the full marketing mix of advertising promotions and trade. Work with Market Director to maintain / track annual budgets for appropriate segments/ markets
  • Be familiar with managing all lines of the P&L statement.
  • Presents status update on overall business to Market Director on a quarterly basis.
  • Will be expected to act as the brand ambassador for various brands including the training and education on products. Will train customer service on new products.
  • Attends tradeshows as needed
  • Perform other assigned duties as may be required in meeting company objectives
  • Communicate effectively with other departments within the organization and function within a team environment.
  • Brand manager will provide leadership to Associate brand managers


  • Bachelor's degree 5 years of marketing experience
  • Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast paced environment.
  • Entrepreneurial Mindset is mandatory.
  • Strong experience using MS Office Suite including, Excel, Power Point, etc.
  • A Master's Degree and/or Master's of Business Administration is a plus
  • Animal health industry experience or Companion animal/Equine background a plus.
  • DVM degree a plus.
  • Sales and Marketing experience in a CPG organization
  • International or Global Development Experience


Very professional, flexible on my schedule, perfect follow up & spoke very professionally. Great over all service!

Larry, Sales Manager in the Chicago Area