Social Media Manager-CPG

  • 51255
  • 18 Feb 2019
  • Lancaster, SC
  • Sales & Business Dev
  • $60,000 - $80,000
  • Jeremy Romero

Job Description

Social Media Manager-CPG

 

Will develop and implement the company's comprehensive social media marketing strategy to increase brand awareness, customer loyalty and other company goals and objectives.

 

Responsibilities:

 

  • Develop and execute a comprehensive social media strategic plan, including social media content calendars, and social media support for trade shows/events, etc.
  • Lead social media activations, including but not limited to cross-platform social media advertising, organic content creation and engagement, influencer marketing, sponsorship awareness and analytics reporting.
  • Become a social media advocate for the Company, engaging in dialogues and working with Customer Service in answering questions where appropriate.
  • Measure social media, lead generating and marketing results, and effectively translate analytics into actionable insights to consistently drive brand and company success.
  • Routinely work with E-commerce team to coordinate special offers/campaigns.
  • Support SEO and SEM initiatives through optimization of social media strategies.
  • Serve as subject matter expert regarding social media best practices in order to provide timely recommendations.
  • Attend related networking and professional development events to stay abreast of the latest trends.
  • Communicate effectively with other departments within the organization and function within a team environment.
  • Perform other assigned duties as may be required in meeting company objectives.  

Requirements

 

  • A Bachelor's Degree in Marketing, Advertising or Communications.
  • Minimum of three (3) years' experience in a social media management role with proven successes in social media campaigns, paid social and influencer programs.
  • Experience working in a CPG organization is a plus.
  • Experience in social media management for a business/organization, including but not limited to: Facebook, Twitter, Pinterest, Google+, YouTube and Instagram.
  • Excellent organizational, interpersonal and communication skills.
  • Ability to multi-task.
  • Detail oriented with proven ability to work collaboratively with internal and external teams.
  • Must be computer literate, preferably in a Windows environment with familiarity with Web products and social media dashboards (i.e. Sprout Social, Hootsuite, etc).
  • Ability to think independently.
  • Must have creative writing/original thinking abilities and able to write impactful content that resonate with each platform's target audience. 

WHAT CANDIDATES SAY ABOUT THIS RECRUITER:
Very professional, flexible on my schedule, perfect follow up & spoke very professionally. Great over all service!
Larry, Sales Manager in the Chicago Area