Marketing Manager

  • 51805
  • 15 Mar 2020
  • Cartersville, GA
  • Manufacturing
  • $80,000 - $110,000
  • Jeremy Romero

Job Description

Marketing Manager

 

Responsibilities

 

  • Develop, implement and maintain company's strategic marketing plan, goals, and objectives.
  • Develop, execute and manage the lead-generation programs including digital marketing, print advertising, website content, press releases, social media posts, email campaigns, videos, and public relations with high editorial standards of accuracy and quality.
  • Develop and track marketing and advertising budget.
  • Perform regular ROI analysis on company marketing plan.
  • Identify, engage and manage any external vendors necessary to execute marketing campaigns or initiatives.
  • Build an analytics engine to measure performance and inform decisions for prioritizing and optimizing all marketing campaigns.
  • Track product line sales by collecting, analyzing, and summarizing sales data.
  • Work very closely with the sales team on adoption of the company‚Äôs key messaging.
  • Coordinate and manage trade shows. 

Qualifications

 

  • 4-year business, marketing degree or relevant experience with progressive levels of responsibility.
  • In-depth knowledge and understanding of digital marketing including social media platforms and how each platform can be deployed in different scenarios.
  • Demonstrated ability to set and achieve targeted revenue and expense budgets.
  • Possess strong business acumen, negotiation and analytical skills.
  • Demonstrated success in the design and execution of integrated marketing programs.
  • Excellent interpersonal skills and ability to work effectively as a member of a fast-paced team.
  • Experience managing budgets.
  • Excellent project management skills.
  • Proficient in Microsoft Office Suite. 

 

WHAT CANDIDATES SAY ABOUT THIS RECRUITER:
Very professional, flexible on my schedule, perfect follow up & spoke very professionally. Great over all service!
Larry, Sales Manager in the Chicago Area