I am working with a very well known and respected healthcare group that is poised for continued growth. This group is looking for a VP of Franchise sales who has experience in franchise sales. This person needs to be a self-starter that can help this group continue to grow.
Develop and execute a sales and marketing plan designed to expand the company’s franchise network into all the remaining open domestic open territories.
Interfacing with the Executive Team to facilitate seamless franchisee on-boarding and long-term unit level performance
Evaluation of candidate profile and process to ensure alignment with Company objectives and value proposition
Supplementing external sales resources (third party consultants, brokers, etc.) with in-house sales initiatives (sales expositions, direct mail, road shows, internet, direct solicitation, etc.)
Tracking and working all sales leads through the entire spectrum of franchise development activities, including targeted marketing, promotion, sourcing, application, and disclosure of FDD
Screening and processing applications, ensuring high quality franchise partners are prospected, qualified, and selected; additionally s/he will coordinate all prospective franchise qualification activities, including coordination of disclosure process, compliance with all record-keeping requirements, background and financial review, and coordination/facilitation of Discovery Days
Implementing and managing third-party sales consultant relationship and ensuring franchise sales objectives are achieved, providing leadership to consultants in executing franchise sales activities on behalf of the Company.
Developing and executing functional business plans and budgets in accordance with the organization’s strategic plan and key financial objectives
Recruitment of philosophically aligned and performance-oriented development team members
Evaluation and ongoing development of concept positioning and messaging
Ongoing analysis of sales processes and tools
Leading franchisee transfer transactions
Continued enhancement of CRM system
Development of third-party franchisee lending relationships
Completes other assignments as requested and assigned.
May have access to personal health information (PHI) necessary to fulfill the above duties and responsibilities. Parameters of access, use and disclosure are further defined by the organization or department.
Minimum Education & Experience Requirements:
Minimum five (5) years successful national franchise sales experience.
Flexibility to travel as required in order to meet personal objectives.
Demonstrated attention to detail.
Knowledge, Skills & Abilities Required:
Proven track record in dynamic unit growth franchise environment.
A reputation as a strategic and conceptual thinker with ability to develop strategic plans and direct implementation of tactical plan elements.
Sales aptitude with proven ability to proactively and assertively seek and generate sales leads and aggressively pursue and close deals; known as a goal-oriented self-starter who works well independently with minimal supervision.
Negotiating skills with the ability to seek, find, and apply win-win scenarios for both the organization and prospective franchisees.
A reputation as a brand ambassador, representing the brand and the organization in a positive light, utilizing all available resources to make a lasting and favorable impression.
Strong interpersonal skills with a positive attitude and a willingness to share knowledge.
The highest caliber of work ethic and integrity.
In depth knowledge of effective sales techniques.
Strong technical skills combined with practical application, problem solving skills and a proactive approach.
Leadership skills and strategic vision necessary to help build long term value.
Outstanding written and oral communication skills.