To oversee the development and execution of client's identity and messaging, broaden awareness of the products and programs. Responsible for maintaining a comprehensive long-term strategic communications and marketing plan. Advise on perceptions, issues, trends, marketing strategies and effective messaging to advance sales and reputation. Work with all departments in support of our company vision to be our customers’ favorite supplier. Responsible for driving several aspects of marketing for the company, which includes communications for both printed and online literature, new-product development, and customer engagement programs. Drives and manages the ongoing content development and execution of the company’s North American marketing strategies. Preferred candidates will have proven skills in project management, copywriting, and multi-media programs.
Basic skills and experience requirements:
This position requires a combination of creativity with intuition and clear understanding of actions to meet business objectives. Must have ability to operate with an ethic of entrepreneurship within a culture of discipline to support development and adherence to standard work.
Bachelor's degree in marketing, advertising, or related business administration from an accredited educational institution
Minimum six years’ experience in marketing and new-product development
Functional and working experience with Adobe creative suite of products, e.g., InDesign
Business acumen – possess insight to larger business goals and objectives and understand how the role fits into overall strategy
Excellent written and verbal communication skills – experience in creating, composing, writing, and editing materials
Technical aptitude – experience in translating and communicating complex technical topics to execute the actions with easy-to-understand benefits.
Analytical, critical thinking, and problem-solving skills – enhanced by experience, education, and intuition. Anticipate and solve complex problems. Implement viable solutions.
Project management – ability to prioritize, create and drive related tasks, manage multiple obligations, and meet deadlines while under pressure; self-discipline
Ability to work in both a team environment, and independently, with limited direction, when necessary, to achieve objectives
Leadership – manage team of marketing contributors, work with cross-functional teams
Flexibility – be able to improvise and adjust to shifting priorities; positive “can-do” attitude
Ability to travel up to 10%
Key duties include:
Manage all marketing for the company, which may involve outside service providers, marketing agencies, and contributors.
Develop the marketing strategy for the company that aligns with company objectives
Identify and grow new customers.
Manage and improve lead generation campaigns, and measure results
Monitor competitors, formulate and execute action plans accordingly.
Sustain knowledge of client projects, opportunities, goals, and external global trends that the client can exploit
Be a resource to other departments, as required, providing general knowledge information and specifications
New product development – from concept to implementation
Customer-engagement programs – acquiring new and nurturing existing customers
Develop and maintain marketing project calendar and dashboard to report key metrics of site, program and campaign performance
Copywriting – operate as a hands-on contributor as needed, with a focus on crafting content, editing, and publishing new/revised materials
Maintain brand style standards – ensure consistency between print, offline, and online marketing campaigns and overall marketing strategy
Photography – support development, i.e., photoshoots, art direction.
Lead a team of few direct reports, providing ongoing oversight and active mentorship and taking responsibility for their career development
Miscellaneous administrative duties in support of sales, office and marketing-related objectives