Director Brand Marketing

  • 51500
  • 07 Aug 2019
  • Lancaster, SC
  • Manufacturing
  • $125,000 - $175,000

Job Description

Director Brand Marketing




  • Setting Strategy – Oversees the brand strategy (Equity/Architecture/Identity). Develops and implements short and long-term marketing objectives, strategies, and tactics to deliver against agreed upon brand, business, and financial goals
    • Develops concise and inspiring briefs that inspire work that is strategically sound, creatively compelling and delivers the desired business results.
    • Creates comprehensive marketing plans and go to market strategies to drive specific business outcomes.
  • Brand Health - Continuously monitors the business and brand health metrics using internal and external data resources to identify issues and opportunities to drive both brand development and business performance
  • Communication - Works with agencies in the creative development process and execution of all national advertising campaigns, including television, digital, experiential, and retail.
  • Innovation and Renovation - Works with the Innovation group to establish Innovation strategy and partner with the group for commercial execution against all new products
  • Sales Partnership - Works collaboratively with the Sales organization to develop new sales programs, develop pricing strategies, advise on consumer and promotional approaches, as well as collect valuable insights on emerging trends
  • Manage Brand P&L to deliver solid and sustainable business growth; ensure cross-functional alignment to strategic objectives and that plans are in place to deliver on those objectives
  • Develop Leadership & Collaborative Culture: Build and lead an engaged, high performing team; Mentor and coach direct reports to build skills. Inspire the senior management team, cross-functional team members and agency partners to develop a collaborative and creative working culture and empowering workplace  



  • Bachelor's degree in marketing or related business degree required.
  • MBA preferred
  • 8+ years of progressive marketing leadership experience within CPG industry
  • 4+ years experience leading a marketing team
  • Ability to make strategic choices about how to manage the brand portfolio and allocate resources
  • Ability to communicate effectively and influence others
  • Strong team leadership and people management skills
  • Willingness to roll up your sleeves and do whatever it takes to help your team succeed
  • Ability to influence at the highest levels, whether that be the Executive Team, in Top-to-Top Customer Meetings, etc.
  • Ability to dive deep in understanding the product, our business, and the competitive landscape
  • Proactive, solutions-oriented. Ready to jump in head first 

Very professional, flexible on my schedule, perfect follow up & spoke very professionally. Great over all service!
Larry, Sales Manager in the Chicago Area